About Me

HI. I'M JONNO PROUDFOOT.

I am a professional coach (and best selling author, entrepreneur, chef, accountant, athlete, father and husband), and I am here to help you transform your life.

If you’d like to go Keto and lose weight or reverse chronic hill health, check out my other site Real Meal Revolution

If you are a male leader wanting to take your performance in health, work, parenting and husband-ing to the next level, keep reading.

MY HIGHLIGHTS PACKAGE

I’ve slayed demons.
I grew up in a broken home with a parent in active addiction. As a teen I was angry at the world. I had no self-worth. I drank. I took drugs. My nickname was ‘Trash’. At 19 years old I began my transformation. I discovered cooking and I realised I could be good at something. With that confidence came my passion for personal development and my hunger for greatness.

PUSHING BEYOND THE COMFORT ZONE

By 28 I was a qualified chef with a degree in accounting and co-hosted 52 episodes of a South African cooking show – Whats’ Your Flava.


I pushed far beyond my comfort zone and conceptualised and co-authored my first book, The Real Meal Revolution. Recruiting Tim Noakes, Sally Ann Creed and David Grier to make it happen. It went on to sell over 400,000 copies and change the way South Africa looks at food and health spending 36 weeks at Number 1 on the Nielsen National Bestsellers List.


A year later, my physical transformation climaxed as I went from weighing 100kg and being in awful shape, to weighing just 83kg and breaking a world record by swimming 460km from Mozambique to Madagascar in 24 days.

BATTLING WITH EGO

As an overnight bestselling author and world record holder I let ego get me into trouble. I stopped caring about relationships and that got me sued not once, but SIX TIMES. I was filing a plea to a high court lawsuit on my laptop next to my wife while she was nursing our newborn baby.

With all the stress and fighting I lost my grip on reality and made bad decision after bad decision. Within one year of creating an overnight sensation I found myself swimming in millions worth of debt and an ocean of damaged relationships at home and at work. My life was a mess. I was a mess.

PASSION FOR PERSONAL DEVELOPMENT

My passion for personal development and my hunger for greatness never waned. I was determined to claw back and learn from my mistakes. It took me six years, but I finally paid off all of my debt, put all of my lawsuits to bed, and worked hard at repairing the relationships that were damaged all whilst raising my two children.

I share a beautiful marriage. I healed a complex relationship with booze. I got certified as a professional life coach. I overcame parent issues, and I plotted the master plan behind South Africa’s biggest health revolution.

SHARING MY PASSION AND LIFE LESSONS

Now I spend every day, with my team of coaches and dietitians, helping people take back their power by applying everything I learned through my own transformation.

I have rich and fulfilling life – crushing health and fitness goals – running a successful business (this is a side hustle) – loving my wife, children and active social life.

If you’re getting yourself ready to level-up, to transform your life at all costs, I’m the guy you want in your corner. I will teach you how to use your greatest obstacles to fuel your hunger for greatness.

THE OBSTACLE IS THE WAY

WANT TO WORK WITH ME? FILL IN THE FORM AND I'LL SET UP A CALL.